What are the Functions of Packaging?

The packaging for selling serves as a bridge and link between producers and consumers. In the past, product packaging only focused on the principle of "practicality and economy". Now a successful packaging design is not only to protect products and attract consumers to buy but also help them to understand the enterprise and its rich corporate culture.

What are the functions of packaging?

Protection of goods:

The protection of goods is one of the important functions of the product packaging box. In the process of circulation, products may be affected by external factors, causing damage, pollution, leakage or deterioration. Scientific and reasonable packaging can make goods resist the destruction of various external factors.

Easy circulation:

Packaging provides conditions and convenience for the circulation of products. The products are packed according to a certain quantity, shape, specification, size, and different containers, and various marks are usually printed on the outside of the commodity packaging to reflect the name, quantity, specification, and color of the packaged goods, as well as the volume, gross weight, net weight, factory name, address and precautions in storage and transportation of the whole package, so as to facilitate the allocation and counting of commodities. It is also beneficial to the effect of storage and transportation and the economic benefit of products.

Promotion on sales:

Exquisite product packaging & printing can beautify goods, promote goods and sales. Packaging can not only improve the market competitiveness of goods but also attract customers and guide consumption with its novel and unique artistic charm. It has become the leading factor to promote consumers' purchase and the silent salesman of products.

Convenient consumption:

The form of packaging varies with the category products, and it is convenient for consumers to carry, save, and use. The drawings, trademarks, and text descriptions on the package are convenient for consumers to identify, and introduce the composition, nature, function, usage and storage methods of the goods, so as to facilitate and guide consumption.

Economic expenditure:

Reasonable packaging can integrate scattered goods in a certain number of forms, so as to greatly improve the loading capacity and facilitate loading, unloading, and transportation, and can save transportation costs, storage costs, and other expenses. Some packaging can also be recycled many times, saving packaging materials and packaging container production, which is conducive to reducing costs and improving economic benefits.