If you have ever participated in the Beauty fair, you will be impressed by the huge number of people there. But it also means that if you want to seize this product, you need to find a way to break through. Cosmetic packaging is a very important factor affecting desire of customers to buy. People in online retailers or physical stores pay more attention to this packaging structure. They stand out among many products and tell your customers that "this product suits her very well!" The best way to do this is to pay attention to your packaging.
Lihua Group is a company specializing in the production and processing of gift boxes, packaging boxes, steel film packaging, Bullock cards and other products. It has a complete and scientific quality management system. Today Lihua Group shares with you how to design cosmetic packaging boxes that impress your customers.
It's important to know your user base. Who is the ideal customer? Do women and men need the same cosmetics? Do they have something in common? Do they want to make up? Do women need to match their skin color or just whiten? Are they masculine men, or do they want baby-like soft skin? Once you know who they are and what they are looking for in the cosmetics brand, you will be ready to know what will attract their attention.
Before designing, analyze the following points
1: Make up for the lack of packaging for your products
2: Choose your brand design elements (color, font, etc.)
3: Analyse and collect information that needs to be included in packaging
4: Choose your packaging type (box type, structure)
5: Choose a highlight for your design
6: Choose a designer who is good at designing cosmetic packaging
Cosmetic packaging is the first thing that helps customers change their minds. If your cosmetic packaging attracts their attention and clearly describes what they are looking for, they may take your product home.